Ambassador Theatre

The 1,193-seat Ambassador Theatre was built for the Shubert Brother’s as a playhouse, which opened on February 11, 1921 with an operetta “The Rose Girl” which played for 99 performances. It was designed by architect Herbert J. Krapp. The second production to be staged was “Blossom Time” which played for 516 performances, a record which the theatre held for almost 50-years. (It was considered to be not a successful theatre). The Shubert Brothers sold the theatre in 1935. A production of “The Straw Hat Revue” which opened on September 29, 1939 was notable for its cast of newcomers which included Imogene Coca, Alfred Drake and Danny Kaye, with Jerome Robbins appearing as a dancer. It played for 75 performances. The Ambassador Theatre was an intermittent movie theatre from 1923 to 1940 and a full time cinema from 1945-1950.

It was known as the Cine Roma (a name moved from the Broadway Theatre on 52nd Street) during 1940-1941. The Ambassador Theater also served at times as a radio and television studio before returning to the Shubert organization in 1956 and to legitimate theatrical use. The biggest hit at the Ambassador Theatre was the comedy “You Know I Can’t Hear You When the Water’s Running” starring Eileen Heckart & Martin Balsam which opened on March 13, 1967 and ran for 755 performances.

During it’s short movie life, the Ambassador Theater managed to premiere some of the most enduring classics in film history: Lillian Gish in “The White Sister” (1923), Molly Picon in “Yiddle with his Fiddle” (1937), Hedy Lamaar in “Ecstacy” (1940), Arletty in “Children of Paradise” (1947), Harry Baur in “Volpone” (1947) and Edmund Moeschke in “Germany Year Zero” (1949).

In 1985 the New York City Landmarks Preservation Commission Landmarked the interior of the theatre, but refused to designate the exterior. This was corrected in 1987 when both interior and exterior were given Landmark status. The seating capacity has been slightly reduced to 1,097-seats, with 572-seats in the orchestra and 517-seats in the mezzanine plus 8 seats in boxes.

The musical “Chicago” transferred from the Richard Rogers Theatre in 2003 and is still playing in 2024.

Recent comments (view all 14 comments)

Al Alvarez on June 20, 2007 at 11:08 am

I originally submitted the Ambassador about a year before it was actually posted. I suspect someone at CT felt it did not qualify due to its more significant legit history and wanted to review it further.

Either that or I sent them on a tail-spin looking up THE WHITE LADY and YIDL MITN FIDL.

edblank on May 27, 2008 at 8:58 pm

It’s interesting that this Broadway theater once played movies.

edblank on March 30, 2009 at 10:43 pm

Renewing link.

rlrl2010 on September 13, 2010 at 8:55 pm

Did Godspell play here in 1977? Was there a prostitution problem around the theater and the Ramada or was it decent?

rlrl2010 on September 14, 2010 at 5:22 pm

they fixed up the 8th Ave area around the Ambassador really nice. just curious, say like 30 years ago was the corner of 49th and 8th a bad corner?

rlrl2010 on September 15, 2010 at 10:43 am

morally. heard the St Malachy Church had problems due to the area

DavidRayner1947 on August 31, 2016 at 10:32 am

I’ve just added a much brighter and clearer image of a photo already uploaded, showing the American premiere of Roberto Rosselini’s classic 1947 film “Germany Year Zero”, held at the Ambassador on Monday, September 19th, 1949. A very popular film at the time, going by the huge crowd outside waiting to get in.

Gerald A. DeLuca on November 10, 2017 at 5:14 am

David, “Germany, Year Zero” may have done well at its opening but died a quick death everywhere immediately thereafter. Few cities played it. Spelling: Rossellini.

DavidZornig on January 18, 2020 at 6:12 pm

Promo flyer for The Straw Hat Revue", the 1939 show where Danny Kaye would meet his wife Sylvia Fine.

https://en.wikipedia.org/wiki/Sylvia_Fine#/media/File:Straw_hat_revue_1939.jpg

vindanpar on February 25, 2024 at 6:25 am

This is a very wide theater so I’m surprised it showed hit movies. It’s too wide even for stage productions. Unless of course you’re not on the side. It’s where I saw the original production of Ain’t Misbehavin after it moved from off Broadway. I was to see it many more times at the Plymouth when it was revived with the original cast. I think it is no longer considered politically correct. But that’s because today people find everything incomprehensively politically incorrect.