Midway Drive-In

10701 I-20 Frontage Road,
Merkel, TX 79536

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MichaelKilgore
MichaelKilgore on April 18, 2020 at 1:38 pm

Billboard, Sept. 20, 1952: “Norman T. Hodge has added several improvements to his Pioneer Drive-In at Merkle, Tex.” (But the note didn’t mention what they were.)

kennerado
kennerado on November 12, 2019 at 4:42 am

A more accurate address is 10701 I-20 Frontage Rd, Merkel, Texas.

MichaelKilgore
MichaelKilgore on June 8, 2019 at 4:22 pm

Looks like the drive-in opened as the Pioneer. The July 8, 1950 issue of BoxOffice reported, “MERKEL, TEX. – N. T. Hodge has opened the Pioneer Drive-In a mile west of town. It has a prefabricated swing-up tower, the first of its kind in the state. It is a 300-car project, with individual car speakers. Hodge operates the Queen and Texas theatres here.”

NYozoner
NYozoner on December 26, 2010 at 12:53 am

The location of the drive-in is on north side of US 84 (which is also I-20)about one mile west of Merkel. Heading on I-20 Frontage Road, it is on the right just past County Road 379.

Here is an aerial photo from 1954, courtesy of Earth Explorer and USGS:

http://flic.kr/p/94E5tP

Mike Rogers
Mike Rogers on April 23, 2010 at 7:11 pm

Go to 104 Street Drive-in.Tlsloews. Try and beat that story. You big city Theatre managers.

Mike Rogers
Mike Rogers on April 23, 2010 at 7:08 pm

I will put it in my will to you. Nick has one i gave him I think 1960. If I had another I would mail it you for free. oh, It might cost you a 007 onesheet.

TLSLOEWS
TLSLOEWS on April 23, 2010 at 6:40 pm

Do not loose that book Mike.

Mike Rogers
Mike Rogers on April 23, 2010 at 6:32 pm

My 1956 Almamac has a PIONEER DRIVE-In there parking 350 cars.

Don Lewis
Don Lewis on November 27, 2006 at 5:07 pm

My photograph of the MIDWAY screen and box office.
www.flickr.com/photos/lastpictureshow/307459616

And the box office.
www.flickr.com/photos/lastpictureshow/307459007