Royal 3 Cinemas
33 Central Avenue SW,
Le Mars,
IA
51031
33 Central Avenue SW,
Le Mars,
IA
51031
1 person
favorited this theater
Related Websites
Threeraus Entertainment (Official)
Additional Info
Operated by: Threeraus Entertainment
Previously operated by: ACX Cinemas, Main Street Theatres, March Bros. Theaters Inc.
Architects: Henry A. Raapke
Functions: Movies (First Run)
Previous Names: Royal Theatre, Royal Twin Theatre, Royal T III Theatres
Phone Numbers:
Box Office:
712.252.1777
Nearby Theaters
News About This Theater
- Jul 24, 2013 — New life for the Royal 3
- Nov 10, 2010 — Plans made to reopen Royal T III Theatre in Le Mars
- Nov 17, 2009 — Triplex in Le Mars closed, for sale
The 600-seat Royal Theatre was opened on September 14, 1914 with a production of “The Mascot”. It was remodelled in October 1939 to the plans of architect Henry A. Raapke. It was twinned in 1969 and a third screen added in 1996. It was originally operated by March Bros. Theaters Inc. and later March Theatres. J & J took over operations in 2005. It was closed in 2009, and was renovated and reopened in early-2012 by Main Street Theatres. For a while there was a Hollywood Video store in the lobby of the theatre. By 2021 it was operated by ACX Cinemas, but they had moved out by 2022 It is now operated by Threeraus Entertainment.
Contributed by
Chuck
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Recent comments (view all 12 comments)
There are plans underway to restore and reopen this theater: http://www.lemarssentinel.com/story/1677301.html
Thanks,Great looking theatre.
Impressed with one-sheets on display.
An article about the renovations that are underway: http://www.lemarssentinel.com/story/1697660.html
1916 ad posted in photos
Operated by Main Street Theatres. Updated website link: http://www.mainstreettheatres.com/lemars.html
The Royal Theatre had recently changed hands, according to the January 29, 1916, issue of Motography:
ACX is just a new name of Main Street. Either way, i don’t think they own the Royal anymore but not sure.
The Royal Theatre opened its doors on September 14, 1914 with a live presentation of ‘The Mascot" led by the Boston Ideal Opera Company and the theater’s 6-piece orchestra led by Mr. Niles. The 60x100ft theater originally housed 600 seats, and was first operated by the Royal Amusement Company. It would eventually screen movies shortly afterward. The March Bros. chain took over the Royal in 1934 from Dudley C. Scott. The Royal was remodeled in October 1939 and again in July 1967.
In June 1969, the Royal Theatre was twinned, causing its capacity to downgrade from 600 to 385 (with 275 seats in Screen 1 and 110 seats in Screen 2). Screen 1 featured stereo sound, while Screen 2 originally featured mono sound until August 1988 when stereo sound was installed inside Screen 2 during a major upgrade which featured updates to both projection, screen covers, and sound systems.
A third screen was added in September 1996 causing another remodel. Screen 1’s capacity was yet again downgraded from 275 to 110, while Screen 2 remains the same. Screen 3 featured 150 seats and stereo sound. Because of Screen 3’s addiction, the total capacity of the theater stands at 370 seats.
On May 4, 1990, the then-Royal Twin Theater’s owner, 44-year-old Terry March, took his own life by shooting himself in the head on a graveled road almost two miles away south of downtown. His car was also found parked 40ft away on a farm field driveway. Officer Dave Stock of the Plymouth County Sheriff’s Office replied that his death was ruled as a suicide.