Apache Theatre
Elida,
NM
88116
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Boxoffice, Sept. 4, 1948: “Orin J. Sears his wife and his son, have reopened their Apache Theatre at Elida, N. M. They have installed all brand new seats, machines, air conditioners and screen and have remodeled the building since closing July 1 for those repairs. All of the old equipment was sold to Mr. Yarbrough at House N. M. Sears started in business with the Alamente Theatre in Alamogordo in 1927, as an operator and sign writer at the age of 15. He has had the Apache since he returned from the army in September of 1945.”
More names. Boxoffice, Sept. 27, 1952: “James Cannon has bought the Apache, Elide (sic), N. M. from Raymond Keith”
Boxoffice, Aug. 27, 1955: “Elida, N. M. - J. R. "Bob” Francis, owner of the Rialto Theatre in Melrose, recently acquired the Apache Theatre here. Managing for him are Mr. and Mrs. Milton Barron. Barron is a student at Eastern New Mexico University here and formerly worked at the Rialto in Melrose."
What does it mean to “move a theatre” to another town? Motion Picture Herald, July 3, 1948: “O. J. Sears has sold the Apache, Elida, N. M., to A. B. Yarbrought, and moved the theatre to House, N. M.”