Cineworld Belfast
2 Queens Quay,
Odyssey Pavilion,
Belfast,
BT3 9QQ
2 Queens Quay,
Odyssey Pavilion,
Belfast,
BT3 9QQ
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Visited here recently to watch The Whale. Foyer has the usual glossy Cineworld fit-out, plus some artwork by a local artist covering the walls in the corridors to the screens. Sadly the place always seems to be something of a ghost town, with the attractive cafe/bar area largely unused. Interestingly it would seem Cineworld built a proper bar here (and also placed glass-fronted fridges behind the snack kiosk that would usually hold alcoholic drinks) however they do not yet have a licence to sell it.
As the foyer and corridors are open to the fabric-roofed Odyssey, in winter they are extremely cold and really not places to linger.
Seating in the screens has retained the original layout, now updated with well-padded seats where the backrest reclines slightly and the base moves forwards - nowhere near the same level as the recliners some other chains are installing as standard now but a step up on Cineworld’s previous generation fit-out.
Finally restaurants are starting to open up on the ground floor (Nando’s and Zizzi) which will probably help trade here, but I think they’ll need to reduce ticket prices to encourage people to visit - Odeon and Movie House both undercut Cineworld by £2.50 per adult ticket.
Cineworld have uploaded a video on YouTube:
Video: “Take a look inside Cineworld Belfast - featuring IMAX, 4DX and ScreenX!”
The “abstract” sidewall features look better to me than the inelegant arrangement of red rectangular boxes on the sidewalls of Cineworld’s IMAX builds over the past few years. The “IMAX Belfast” sidewall signage really should be positioned differently, though. (Or, I might suggest, removed altogether…)
Black upholstered seating with red accents looks good, and means (in an unfilled auditorium!) less light reflecting back to the screen–important to get the most out of the IMAX with Laser projection.
This does seem to be yet another Cineworld IMAX that’s opened with a 1.43:1 screen with 1.9:1 projection capability only, albeit this time it is a refurbishment of an existent auditorium. This results in much “letterboxing” for “scope” content (~40% of the screen height.)
Now open. Cineworld have shared some photos on their Instagram: https://www.instagram.com/p/CXUQOdqIqOO/?utm_source=ig_web_copy_link
The IMAX screen has some abstract wall decorations.
Due to open as Cineworld on 10th December, with IMAX Laser, 4DX and ScreenX. The foyer will include a Lavazza Cafe Bar.
In a press release on 27 September 2021, Cineworld announced that it was now recruiting staff for its first Northern Ireland cinema. The 13-screen (one more screen than previously) is due to open in November. The cinema has remained closed since 17 March 2020, initially as a result of the pandemic, while the fit-out takes place.
A £17m redevelopment of the Odyssey Pavilion, aimed at making it the “biggest leisure attraction” in Ireland, was announced on 17 October 2019 (sources: Belfast Telegraph and Belfast Live). The 12-screen cinema will change hands (date not yet made public), becoming the first Cineworld in Northern Ireland. The new owners intend to spend £4m on a rolling fit-out, providing “minimal disruption to visitors".
Warner Village Cinemas opened at the Odyssey Pavilion, with a special preview event, on the evening of 17 June 2001. Subsequently, Vue took over (its website myvue.com replaced warnervillage.co.uk around 3 September 2004) but it doesn’t seem to have rebranded the cinema as Vue – the adverts in the press continued to use the Warner Village Cinemas name and logos. By 21 April 2006, however, a new name was in place, Village Cinemas, though still using the myvue.com address. This scenario continued until 2 June 2006 when the first press advert for Storm Cinemas appeared. The cinema had reverted to Village (Village-Theatres 3 Ltd) management by the summer of 2010 and was rebranded as Odyssey Cinemas; the first press advert appeared on 4 June 2010.
To elaborate on Mr. Simpson’s earlier comment, the changing lease situation, which did impact the branding and signage around the cinema, had little impact on the day-to-day operations of the cinema, which was consistent in operations and now operates essentially as an independent cinema. The music/vibrations mentioned by O'Sullivan are now less impactful, since the (Arguably dying) Odyssey complex now plays host to only one nightclub in the form of BOX. During times the club is in operation, Screen 1 (immediately above the club) Is not used. While the smallest normal screen does contain 155 seats, the VIP screens contain 40 leather recliners each. As an aside, one of the fixtures in the odyssey pavillion placed at the complex’s opening, featuring signage for everything that was open at the time, has the cinema’s original logo. It’s not overly noticeable.
On a visit in September 2014, by which time the cinema had been re-branded Odyssey, I attempted to clarify the ownership situation. According to the manager it has always been owned by Village Cinemas, and was only leased to Vue, then Storm. It is now operated directly by Village Cinemas. (The licence is in the name of Village-Theatres 3 Ltd). This is despite news reports in May 2006 stating that Storm Cinemas had bought the multiplex outright for €7m, but supported by news reports in February 2010 that Patrick O'Sullivan, owner of Storm Cinemas, was trying to get his lease annulled because the previous operator had failed to disclose loud music and vibrations from a nearby bar and nightclub that had led to complaints from cinemagoers! The case was decided against him, the judge remarking that Mr O'Sullivan was using this issue as a ploy to get out of his contract. So it seems clear that Storm never owned the cinema, which is now operated directly by Village Cinemas. (In April 2008 Entertainment Enterprises Group and Odeon had acquired the other Storm cinemas, all situated in Ireland.)