Texas Stadium Drive-In

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Uploaded on: November 24, 2013

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December 22, 1972 ad for the grand opening the Texas Stadium Drive-In launched just five days following the Cowboys' final home game of the season that year. Architect Harvey Jordon’s brilliance with the unique Texas Stadium Drive-in may never have been rewarded with massive customer support but there was no denying the unique challenges of placing a drive-in theater around the Dallas Cowboys' Irving stadium. Collapsable screens, removable speaker posts, low profile concession/projection area to hit three screens. A challenge that Jordon overcame in a theater that struggled massively with three operators to fulfill a ten year lease.