Hiland Theater
423 Euclid Avenue,
Des Moines,
IA
50313
423 Euclid Avenue,
Des Moines,
IA
50313
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Additional Info
Previously operated by: Tri-State Theaters
Architects: Roland 'Tip' Goucher Harrison, Frank E. Wetherell
Firms: Wetherell & Harrison
Previous Names: Challenge Theatre
Nearby Theaters
The Hiland Theatre opened September 21, 1938. It was closed in 1968.
Contributed by
Swede Blue
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Recent comments (view all 4 comments)
This theater replaced an earlier Hiland Theatre which was at 3602 Sixth Avenue. The second Hiland was expected to open by September, 1939, according to an item in Boxoffice Magazine’s issue of April 9 that year. The plans for the new house were being drawn by the architectural firm of Wetherell & Harrison.
I must have made a typo in my previous comment. The September 24, 1938, issue of Boxoffice said that the Hiland (they mistakenly spelled it Highland) in Des Moines had opened on September 21 that year, not 1939. Boxoffice gave the seating capacity as 700 and the cost as $50,000. The house was operated by Tri-States Theatres.
The web site Lost Cinemas of Greater Des Moines has a schematic drawing of the facade of the Hiland Theatre from the architects, Wetherell & Harrison, courtesy of the successor firm, Wetherell Ericsson Architecture.
From the same web site, a color night shot of the Hiland’s marquee, dated 1954.
Likely closed in 1968. AKA the Challenge Theatre albeit briefly.