President Theatre
247 W. 48th Street,
New York,
NY
10036
247 W. 48th Street,
New York,
NY
10036
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On September 2nd, 1944, this had a re-launching as the 48th St. Cinema, advertised as “New York’s Newest Luxury Theatre.” On opening day, and again on the Labor Day holiday, special matinees for children were held, offering a “live” puppet show.
No doubt, this theater’s name change to the President was associated with the opening of the President Hotel, across the street. The Hotel, dating to the late 1920’s – and depicted in the 1935 photo posted above by Brad Smith – is still in operation today, under the Best Western banner.
This photograph of the Artef Theatre marquee and the Longacre Theatre along West 48th Street was taken in 1935 by George Mann of the comedy dance team, Barto and Mann.
Were there any Scandinavian midgets?
The Italian film Figaro e la sua gran giornata, by Mario Camerini, began a run here in late October 1933 when it was known as the Caruso Theatre. The New York Times found it entertaining; Variety magazine lamented the lack of subtitles.
For more information about Manhattan theatres which had legitimate status at one time I recommend the book, Broadway’s Lost Theatres. It is soft cover black and white and has photos of every theatre contained therein. Most times it also lists seating capacities and the architect’s name and gives a very interest history. It is very sad because it’s so visual.