Jonesboro Twin Theatre

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Uploaded on: July 13, 2024

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The theater opened on Friday, September 14, 1973. The opening features were Tom Sawyer and The Last of Shelia, two moderately successful movies from June. This was the pattern for this location as it generally booked whatever second run features were available fresh from their first run or intermediate engagements. This was not a bad way to make a living with a small, low overhead place in those days. It was still a time of exclusive runs which meant the first run movies opened either downtown, or more commonly by then in the first run theaters on the north side. The closest intermediate run houses like South DeKalb, Greenbriar, Westgate, and Ben Hill were were far enough away that there was still some life left in a movie even after those theaters finished their runs. This started to change in 1975 when Arrowhead opened as a first run theater which meant that its big bookings like Godfather Part 2 and Jaws were pretty much played out by the time they would have been available to this little place. There were still good bookings available as Arrowhead could not play everything but the choices were diminishing and more theaters and wider release patterns were soon on the way.