Pajaro Theatre
225 Main Street,
Watsonville,
CA
95076
225 Main Street,
Watsonville,
CA
95076
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Joe Vogel: The Architect and Engineer issue you found refers to the construction of what would long since be known as the Fox. It was independently financed by a group of local investors which called themselves the El Pajaro Company. They hired G. Albert Lansburgh to design the theatre for them, and it was originally to have been called El Pajaro. It opened instead in 1923 as the California (and as such was on the Jr. Orpheum vaudeville circuit), and was remodeled and renamed Fox in 1931 after having become part of the Fox West Coast circuit. The theatre that became known as the Pajaro was a retrofit of an existing brick commercial building across the street and one block South of the California/Fox. As late as the 1960s, the Fox would still be owned by the El Pajaro Company, though run by Fox/NGC, according to a gentleman who once worked for the chain. The brick building which once housed the Pajaro was demolished c. 1986.
The August, 1922, issue of The Architect and Engineer says that architect G. A. Lansburgh had “…completed plans for the new Pajaro Theatre at Watsonville, to cost $60,000.”
The Pajaro was acquired and remodeled in 1925 by the Harvey Amusement Company, with Julian A. “Arthur” Harvey Sr. as President. Extended family helped to operate the theater. This was the first theater in the family’s chain. Family members moved away to help run the other theaters. When J.A. Harvey Sr. retired at age 69, the theater was sold. (As an aside, Julian Arthur Harvey Jr. owned two theaters in downtown San Jose during the 1930s and is sometimes confused with his father.)
Lost Memory’s April 27 post above does not show the Pajaro Theatre this page is devoted to, but rather the Pajaro Showplace that was built in the early 1980s. See the listing for the Galaxy Theatre under Watsonville theaters.
From the Oakland Tribune, 3/14/36:
WATSONVILLE, March 14.â€"Sale of the Pajaro Theater here to the West Coast Theaters Corporation was reported today. No estimate was given of the amount involved. The Pajaro Theater was owned by J. A. Harvey.
I should make a correction here. The flood photograph which showed Main St. covered with water and with the Pajaro Theatre in the background was not from the 1955 flood, but rather from an earlier flood, which would have happened between 1931 and 1938, as the marquee of the Fox Theatre is in the foreground, and it is the version of the marquee which existed between those years. A new Fox marquee (which lasted until the early 1990s) was added in 1938 when Main St. was widened. The marquee of the Pajaro was rectangular, and looked to have been of Twenties or early Thirties vintage, as was the vertical sign.