Heisman Cinema Four
Alameda Street and 12th Avenue NE.,
Norman,
OK
73069
Alameda Street and 12th Avenue NE.,
Norman,
OK
73069
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The Heisman Cinema 4 was later operated by Commonwealth Theatres and lastly by United Artists before closing its doors for the final time on October 24, 1991. It was left abandoned for six-and-a-half years before converting a video store in April 1998 although it was originally scheduled for a conversion into a laundromat place.
The entire shopping center, including the theater, was torn down. The shopping center was rebuilt in 1999 or so. The theater building was in line with Hardee’s. The current building, which was a Albertsons when built, is further West. The only building remaining is the old Hardee’s, which is now a Chelinos Mexican Restaurant.
I lived in the area when I was a kid and in high school, I worked at Stop-n-Go video while it was still in the shopping center.
Anyone know where I can get in touch with Bill L. Love? Mr. Love was city manager for all four Video Independent Theatres in Norman throughout the ‘60s and '70s, and he is an expert on Oklahoma theatre history.
I haven’t visited Norman in quite a while, but have been told the cinema structure still stands. It sat catty-corner to the Cinema East, at the far corner (elbow) of Switzerland Fashion Mall.
I remember that around 1975 the Heisman 4 tried a new scheme that was circulating aroung the nation. The idea was to offer “subscription ticket sales” on the strength of big name stars who had upcoming pictures that were still in production, or scheduled to go into production within a years time. This was nothing more than a form of block booking and it failed to catch on with the movie going public.