Variety Theatre
22 N. 5th Street,
Zanesville,
OH
43701
22 N. 5th Street,
Zanesville,
OH
43701
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Became the Liberty Theatre at the end of WWI in 1918.
Closing ad from October 14, 1952 is posted in photos.
The January 21, 1927, issue of Motion Picture News had this item pertaining to the Schultz Opera House and two other Zanesville theaters:
On June 17, 1928, The Film Daily reported that the three houses owned by Imperial Theatres had been taken over by Caldwell Brown, operator of Zanesville’s three other theaters. The names of the houses were unchanged from 1927, except that the Schultz Opera House had become the Schultz Theatre.In 1933, the Caldwell Brown circuit got into financial trouble, and the July 15 issue of The Film Daily reported that the company’s Weller Theatre would be transfered to the Shea circuit. The other three houses Brown was operating would be part of a new company formed by Brown and Sam Lind. The three theaters were the Liberty, the Imperial, and the a house called the Columbia Theatre.
This raises the possibility that by 1933 either the Schultz Theatre or the first Imperial Theatre on Main Street had been renamed the Columbia. If it was the house on Main Street, then this theater had probably been renamed the Imperial by that time. This house was renamed the Imperial at some point in the 1930s, in any case, and prior to 1933 would be as good a time as any. A local source (newspaper announcement or the address in a city directory, for example) will have to confirm the change, though.
Because Google’s camera truck didn’t go down Fifth Street, it’s only possible to see the Variety Theatre’s site from a distance. As Street View is currently set, looking north from Main Street, the Variety’s site is occupied by the pale building with a decorative false gable above its entrance, down the block on the right and just to the left of the foreground lamp post.
I found another photo in the Zanesville book which shows N. Fifth Street in the 1930s, and the Opera House building has a vertical sign that says Imperial, so that name belonged to this house by then. It’s possible that it became the Imperial as soon as the Liberty name was moved in 1927.
This theater might have had one or more other names between the time it was the Liberty and when it became the Imperial. Zanesville had an Imperial Theatre located on Main Street operating as early as 1916 and still open in 1927 when the Liberty name was moved. The Name Imperial continued appearing in local newspaper ads into the 1930s, but I’ve found no address for it prior to 1948, when it was located in the former Opera House. The year this theater became the Imperial remains a mystery.
Google Books has a preview of the Arcadia Publishing Company’s Images of America series book Zanesville, which features photos of this theater as the Schultz Opera House, the Imperial, and the Variety.