Mall Cinema 6

dallasmovietheaters on May 2, 2020 at 3:31 pm

William Maples of Phoenix was the newest franchisee of a United General automated theater location. This one was a 4,000 spot in the Casa Grande Mall and was hoped to have a July 1972 opening. A naming contest was held in November of 1972 – a common PR stunt in the United General playbook – and Louise Hudspeth came up with the unique and winning name: Mall Cinema. Those who had hoped for Mall Theater were disappointed. Perhaps a better contest would have been a pool to predict the theater’s opening date.It

Grand opening ads appeared in print November, December, January, February, March, and throughout April. It finally opened April 27, 1973 with “Lady and the Tramp” and “Million Dollar Duck” using the 16mm automated projection equipment and delivering on the promise to schedule family-friendly films.