Border Theatre
905 N. Conway Avenue,
Mission,
TX
78572
905 N. Conway Avenue,
Mission,
TX
78572
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Hey Don are you a Mission, Tx resident?
The story on the street down here in the Mission-McAllen area was that the Cinemark Tinseltown multiplex, just down the street from the Border, successfully pressured the movie companies to stop renting first-run releases to the Border because patrons were being pulled away from the Cinemark; sounds plausible, because at almost 400 seats, the Border accounted for Cinemark’s biggest auditorium. Patrons HAD to have preferred the Border experience for first-run flicks, esp. at the generally lower admission prices compared to Cinemark.
From the 1960’s a photo postcard of the Border Theatre in Mission.
An old BORDER movie flyer and a document referencing the BORDER which was owned by R.N. Smith and managed by Kelly Ross in the 1950s.
www.flickr.com/photos/lastpictureshow/2126500780
www.flickr.com/photos/lastpictureshow/2126500882