Electra Cinema

The Electric Theatre conversion was carried out, and opened in 1912, by Joseph Salmons, the owner of Salmons & Sons Coachworks, (later to become Aston Martin) for the recreation of his employees and their families. Entering the Electra felt less like a cinema foyer, and more like passing through someone’s front room, which in essence it was. It is recorded that part of the building was also used as the motor work’s trim-shop.