Bertrand Theatre

dallasmovietheaters on November 29, 2021 at 8:07 pm

The New Victory Theatre was announced in 1919 as a major addition to Minor Avenue as Victor Peterson was taking an existing building and creating a 350-seat theatre. Peterson had previously programmed the once-weekly films screening at the Bertrand Opera House. But when the owners demanded much higher rental costs in 1919, Peterson balked and moved to a former drug store.

The former retail spot opened as the New Victory Theatre on September 26, 1919 with “Romeo and Juliet.” In February of 1920, Peterson changed the name to the Victor Theatre. The Bertrand Theatre opened April 14, 1931 with “The Passion Flower.” It was taken on after being dark as the Victor Theatre which closed as a silent film house on September 21, 1929 and was briefly reopened in 1930 before failing. The name was changed to The Bertrand Theatre beginning April 14, 1931 with “The Passion Flower.”

In 1951, the theatre closed due to competition from television. It eked along with free merchant screenings and agricultural demonstrations until final closure as a movie venue on December 23, 1955 with “So This is Paris.”