Salem Twin Cinema

The Salem Plaza Twin Cinema was built for franchisees of the United General Theatres Circuit of Los Angeles. The mini-theaters were built with two identical auditoriums seating 200 each. The circuit advertised their automatic, family-friendly theaters using the likenesses of stars including Debbie Reynolds, Glenn Ford, and Agnes Morehead. They were situated within 1972’s new-build Salem Plaza with W.T. Grant’s as the anchor. The theatre didn’t launch until April 11, 1973 with “Funny Girl” and “Avanti.” The theater was still operating into the 2020s.