Towne Theatre
138 W. Main Street,
Whitewater,
WI
53190
138 W. Main Street,
Whitewater,
WI
53190
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This theatre was built in 1915 and appears to have had a very short period as the White Theatre according to the trade press. It operated as the Strand under new operators in 1916. The Strand switched to sound to remain relevant. It may be best remembered in the Studio Era for prolific house artist Donald Andorfer’s hand-painted posters and imaginative fronts that were created to promote current and forthcoming features.
The Strand received a shocking $110,000 makeover by operator James O'Connor gutting the building and created a streamlined moderne Towne Theatre in 1969. The Towne’s final owner Joe Reynolds kept the Towne alive from 1977 through its 80th anniversary and past his 85th birthday before selling out in 1996. The theatre was repurposed for an indoor activity center featuring rock climbing.
Last i knew there was a climbing gym in the space.
The Towne Theatre had a rip in the screen on the upper left which they never fixed.
The last film i recall seeing there was “A Fish Called Wanda” in 1988.