Juno Theatre
112 E. Oak Street,
Juneau,
WI
53039
112 E. Oak Street,
Juneau,
WI
53039
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Small town theatre that was opened on January 25, 1948 with Wayne Morris in “Deep Valley”. It was a conversion of a former Zwieg store. It was closed in 1956. It last served as a gentleman’s club, which had closed by 2019.
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Trolleyguy
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The trade journals give contradictory information about the theater in Juneau. The November 15, 1947, issue of Motion Picture Herald ran this brief item saying “Carl Neitzel is planning one in Juneau, Wis., which has no theatre.”
However the December 2, 1950, issue of Boxoffice has a short article about the remodeling of the Juno, which says this: “Mr. and Mrs. Carl Neitzel, owners of the house for ten years, recently celebrated their 25th wedding anniversary.”
I suppose it could be that the Juno was a replacement for an earlier theater in Juneau that the Neitzel’s owned.
Vacant and is currently listed for sale.
Boxoffice, Sept. 10, 1955: “The Juno Theatre here has been sold by Mrs. Ethel Neitzel to Mr. and Mrs. John Hellstrom of Wittenberg, Wis. The theatre has 365 seats.”
The Juno Theatre opened on January 25, 1948 with Wayne Morris in “Deep Valley” along with a newsreel and a cartoon, and was first owned by Carl F. Neitzel.
☺️Opens Sunday
The new Juno Theater, located in the former Zwieg Store building on the corner of Oak and South Main streets, will open Sunday, according to Carl F. Neitzel, owner.
The new establishment enterprise will open at 2 pm with a matinee, and the movie program will be shown continuously until the night closing. The first feature scheduled for the Juno Theater is “Deep Valley”, starring Lupino, Dane Clark, Wayne Morris and Fay Bainter. A newsreel and cartoon will be included.
The building housing the theater has been completely remodeled and redecorated. An inclined flоог offers a clear view of the screen from each of the 400 seats on the main floor. A 12-set “cry room” for mothers with very small children is an added feature of comfort. A separate speaker and large window enables occupants to see and hear as well as from the main floor.
Considerable alteration of the building was necessary in order to comply with requirements of the State Industrial Commission. The entrance will be from the southwest side of the building, with the projection room at the south end. The Juno Sweet Shop will occupy the north end of the building, fronting on Oak Street.
The building was purchased by Neitzel more than a year ago, and he and his family have been residents of Juneau since October, 1946. Before coming here, they lived in Hartland where they owned and operated the Victor Theater for several years.