Smalley's Theatre
St Johnsville,
NY
13452
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William Smalley called this house the Cameo Theatre or Smalley’s Cameo Theatre until sometime in 1933. The October 18, 1939, issue of the St. Johnsville Enterprise and News says that the former Rex reopened as the Cameo on October 15, 1924.
The earliest ad calling it simply Smalley’s Theatre that I’ve seen in the Enterprise and News is in the November 22, 1933 edition, though it might have been renamed anytime after the previous ad I’ve seen for Smalley’s Cameo, which appeared in February.
The Rex Theatre was in operation by 1917, the year the October 24 issue of the Enterprise said that the price of an adult admission was being raised to fifteen cents. Smalley’s Theatre was extensively rebuilt in 1939.