Car View Drive-In

Boxoffice, Nov. 9, 1957: “Donald Coffee, manager of the Car View Drive-In, Louisberg, N. C., utilizes small newspaper ad space to the fullest extent. In one recent one-column, three-inch ad, Coffee included a full week’s programs, including a triple feature on Friday-Saturday, plus the offer of free prizes for children on those nights; his Sunday-Monday program, plus an offer of one dollar in free trade to the first seven cars arriving; the fact that the theatre is closed Tuesdays; then his Wednesday-Thursday bill, and his Lucky License night.”