361 W. 23rd Street,
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Previously operated by: Brandt Theaters
Architects: Arthur Paul Hess
Styles: Streamline Moderne
Opened November 2 1937, the Terrace Theater was located on W. 23rd Street between 8th Avenue and 9th Avenue in New York. The fare was double features on a second run or revival basis. Mostly blue-collar audience. Smallish with restrooms in the basement. The ticket seller had a turnstile to let patrons in, thus eliminating the need for a ticket taker. Small lobby. The theater used 14x36 insert posters to advertise movies. A lot of Universal-International in the 1950’s, Francis the Talking Mule, Abbott & Costello, Audie Murphy, etc.
The Terrace Theater was closed on April 28, 1960.
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