Elmira Drive-In

davidcoppock on October 2, 2020 at 11:59 am

Opened with “Angel and the Bad man”.

MichaelKilgore on October 25, 2017 at 9:03 pm

Gee whiz, this drive-in changed hands a lot! Decades of issues of the Elmira Star-Gazette provided a lot of details.

The Elmira Drive-In Theater Co. opened the drive-in on April 16, 1949. At the time, the company’s president was Harry L. Berinstein, and its VP/treasurer was Benjamin Berinstein. Horace Robinson was the manager, and its grand opening ad said it had room for 800 cars.

The 1949-50 Theatre Catalog listed H. L. Berinstein as the owner and the capacity at just 500. That stayed through the 1955-56 edition, which listed its home town as Big Flats NY.

The 1952-63 Motion Picture Almanacs listed the “Big Flats Drive-In” in Elmira NY. The owner was Elmira Drive-In, Inc.; H. & B. Berinstein, capacity 500.

On May 1, 1963, The 153 Corp., took over the drive-in from the Elmira Drive-In Co. with a “long-term lease”. That put it under the control of the Dipson Circuit, which owned or ran Elmira’s indoor theaters and a couple dozen others in the region.

By the International MPA’s 1966 edition, the name had changed to Elmira, the owner had changed to Dipson Circuit, and the capacity rose to 800, where it stayed through at least 1976.

In August 1976, the Elmira’s lease “held by Cornell Theaters” was transferred to Galaxy Theaters of Rochester. Shirley Owens was manager and said that Cornell had been operating the drive-in for a year and a half.

Later owner listings in my International MPAs:
1978: not listed. (although it advertised that year)
1980-82: S.J.M. Entertainment Co.
The August 10, 1980 Star-Gazette listed under Property Transfers, “Beatrice W., Ann M., Henry W., William P. Berinstein to Samuel J. Mitchell, Ann N., Henry W., and William P. Berinstein and Mary S. Westman.” Sounds like Mitchell bought the top slice of the family business. There’s an S.J.M. Entertainment Corp. registered in Baldwinsville NY, CEO Samuel J. Mitchell, but it was registered in 1985. Maybe it was his Company before it became his Corporation.

1984: S. Freeman. (no clue)
1986-88: G. Howell. (There was a George Howell who was a civic-minded man and the top guy at F.M. Howell & Company, a huge employer in Elmira. But what did he have to do with the Zurichs?)

Conrad and Linda Zurich (spelled Zurick through 1988 articles) bought the drive-in in January 1985 and renamed it, at least in newspaper ads, as the Elmira Bargain Drive-In. It had to end its 1986 season early after a fire in the fall damaged the building. Fire hit again in October 1987, deliberately set a week after vandals smashed its electrical meters. Susan Calabrese was the manager from at least 1987 through 1998.

An August 1998 article subtitled “Despite rundown appearance, Big Flats facility still draws the crowds” said the drive-in suffered from “badly peeling paint, broken neon lights, (and) overgrown vegetation”. Could that article have prompted the Zurichs to change managers? Dale and Karen Chapman took over as managers the following season, started by adding a second screen, dropping the “Bargain” from the name, and working to spruce up the place.

In 2008, Zurich Cinema operated the drive-in, and they still do that today.

Don Lewis on December 26, 2011 at 9:17 pm

From 2007 a view of the Elmira Drive-In in Elvira New York.

NYozoner on January 5, 2008 at 3:22 am

The Elmira Drive-in opened on April 16, 1949. It currently has 2 screens and is still in operation.

Their address is 2431 Rte 352, Big Flats, NY 14903.