With stand-alone movie theaters being such a political target these days, one way to ensure their continued existence is to package them in with something else, whether it be a casino, theme park, hotel or what have you. But this is certainly an all-new first! As part of an auto dealership? Who woulda ever thunk it?
A couple things disturbing about this particular case though is that I couldn’t imagine people feeling comfortable seeing movies in this theater unless they’re there to buy a car, too, and that what they get to see isn’t completely biased.
Here in the San Francisco Bay Area, there is a car dealer which has been doing the same type of thing—manicures, pedicures, coffee shop, lounge, TV…but no theater…yet. Their commmercials feature banter between the dealership owner and the Bay Area’s #1 talkshow host—a customer of theirs—kidding around while talking about the cars and the facility.
It might just work, we will see what happens
With stand-alone movie theaters being such a political target these days, one way to ensure their continued existence is to package them in with something else, whether it be a casino, theme park, hotel or what have you. But this is certainly an all-new first! As part of an auto dealership? Who woulda ever thunk it?
A couple things disturbing about this particular case though is that I couldn’t imagine people feeling comfortable seeing movies in this theater unless they’re there to buy a car, too, and that what they get to see isn’t completely biased.
It’s probably a screening room that plays DVD’s and commercials.
Here in the San Francisco Bay Area, there is a car dealer which has been doing the same type of thing—manicures, pedicures, coffee shop, lounge, TV…but no theater…yet. Their commmercials feature banter between the dealership owner and the Bay Area’s #1 talkshow host—a customer of theirs—kidding around while talking about the cars and the facility.
I’m surprised the Indian casinos haven’t done the same thing….yet.