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 OverviewLearn more about the Cinema Treasures book
What twin theater opened in 1915?
How did Marcus Loew begin his career? Where was stadium seating first popularized? Who was “Roxy”? Answers to these questions and many more can be found in a new book to be released by MBI Publishing Company this October. Cinema Treasures (ISBN 0-7603-1492-6), by Ross Melnick and Andreas Fuchs, will not only interest anyone working in or studying motion picture exhibition, but just about everyone who loves to go to the movies. Melnick and Fuchs demonstrate how classic theaters in major cities and small towns across the United States are alive and well today, thanks to the dedication of their owners, community initiatives, and cultural and corporate sponsorships. Cinema Treasures showcases American movie theaters of all eras and architectural styles. There are single-screen theaters, twins, triplexes, and, of course, multi- and megaplexes— all of which are of intrinsic cultural, social, architectural, and historical significance, at the same time as they hold a special place in the hearts of moviegoers. Cinema Treasures celebrates the past, present, and future of the moviegoing experience. In addition to individual theater profiles chosen to represent over 100 years of moviegoing, the main attraction of Cinema Treasures is its tour through the history of U.S. theatrical exhibition— from the penny arcade and nickelodeon pioneers, to the designers and showmen of the movie palace era, the drive-in developers and widescreen visionaries, and the theater circuits of today. Well-rounded and meticulously researched, this survey features an informative and engaging narrative filled with hundreds of beautiful photographs, vintage ads, and other fascinating images. Cinema Treasures |
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