Yes, the new 3D is much better than its predecessors which date back as early as the 1920’s, then called “Plasticon”. But whether or not 3D’s latest reincarnation will remain a novelty is a big question – and the zealouts that feel it will revolutionize the movie industry have not learned from the lessons of history.
Douglas Gomery writes about the 1950’s 3D in his book “Shared Pleasures” (1992): “The innovation of 3-D was over almost before it began. By mid-1954 it was clear that with all the expense involved with special attachments to projectors and glasses issued to patrons, the added revenues from 3-D never proved worth the investment”.
Currently it seems some people are willing to pay extra to experience 3D – many for the first time. But if every theatre had 3D capability, as Katzenberg would like to see, then the novelty of 3D will be gone and it will be business as usual.
As an advocate of actual film, I like the digital 3D. I had a blast seeing MBV in 3D. And while it’s great, people like Jeff Katzenberg shouldn’t expect it to be the end-of all in how we watch movies. And the cost to convert is too high in these times of financial turmoil.
They want to convert up to 20,000 or more screens for the format, which would cost about a billion dollars. Yet they won’t spend a microcent of that to convert 100-200 large screens to SDS-70MM. Call me a conspiracy theorist, but I’m starting to believe that digital purists are kind of affraid of the power in which shooting in 65MM and projecting in 70 or SDS-70 possesses. Just go to your 35MM theater and watch the trailer for “The International”. The 35MM scenes are typical of the projection, yet when the trailer shows the scene with Clive Owen and the bad guy on the roof, you see an instant surge in picture quality due to the scene being shot in 65MM.
Been there. Done that! The 1950’s all over again with a tired old gimmick reborn. $3 surcharge (here in Australia) for 3D features, “one-size-fits-all” glasses for adults and children. Why not just produce quality films???? – no gimmick required!
Yes, the new 3D is much better than its predecessors which date back as early as the 1920’s, then called “Plasticon”. But whether or not 3D’s latest reincarnation will remain a novelty is a big question – and the zealouts that feel it will revolutionize the movie industry have not learned from the lessons of history.
Douglas Gomery writes about the 1950’s 3D in his book “Shared Pleasures” (1992): “The innovation of 3-D was over almost before it began. By mid-1954 it was clear that with all the expense involved with special attachments to projectors and glasses issued to patrons, the added revenues from 3-D never proved worth the investment”.
Currently it seems some people are willing to pay extra to experience 3D – many for the first time. But if every theatre had 3D capability, as Katzenberg would like to see, then the novelty of 3D will be gone and it will be business as usual.
As an advocate of actual film, I like the digital 3D. I had a blast seeing MBV in 3D. And while it’s great, people like Jeff Katzenberg shouldn’t expect it to be the end-of all in how we watch movies. And the cost to convert is too high in these times of financial turmoil.
They want to convert up to 20,000 or more screens for the format, which would cost about a billion dollars. Yet they won’t spend a microcent of that to convert 100-200 large screens to SDS-70MM. Call me a conspiracy theorist, but I’m starting to believe that digital purists are kind of affraid of the power in which shooting in 65MM and projecting in 70 or SDS-70 possesses. Just go to your 35MM theater and watch the trailer for “The International”. The 35MM scenes are typical of the projection, yet when the trailer shows the scene with Clive Owen and the bad guy on the roof, you see an instant surge in picture quality due to the scene being shot in 65MM.
I like digital 3D, but I want it to coexist with film.
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http://www.fromscripttodvd.com/wizard_fixed.htm
Todays 3d is no gimmick…….Go see one first…Digital 3d is amazing……
Todays 3d is no gimck…….Go see one first…Digital 3d is amazing……
im surprised no one has ever done a documentry about the evolution of 3d films and movie theaters for the 50’s to the wave in the 80’s onto today
Been there. Done that! The 1950’s all over again with a tired old gimmick reborn. $3 surcharge (here in Australia) for 3D features, “one-size-fits-all” glasses for adults and children. Why not just produce quality films???? – no gimmick required!