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It used the CINERAMA screen for all presentations, masked as it were to accomodate the size of the presentation.
When “Grand Prix” opened here in 1966 there was so much masking on the screen it was no better than a regular Panavision presentation.There still is no better film presentation than the original three lens process of Cinerama (better than Imax or anything we have today),bring it back to New York for today’s audiences!
Early production used the three lense process (you could look it up) the cost propably would be negligible, so Mr. Kramer opted to film it in 70mm and rectify the film so it could be projected on the large curved screen. In my opinion a bad decision, since the three lense system looked a lot more impressive. To me the only Cinerama films, shot in 70mm, that came close to looking like Cinerama films were “Grand Prix”, “2001” and the short lived, and not very good “Song Of Norway"
“It’s A Mad Mad Mad Mad World” opened at the Warner Cinerama on November 17th 1963, the premier was a benefit for the Joseph Kennedy Memorial Library, every Kennedy was there except the president and the first lady, they were on their way to Texas.A three lens preview of “Mad World” was shown at the Capitol, previously.
When Urinetown The Musical was forced, during a successful run, to leave the soon to be demolished Henry Miller (now only the landmark facade remains) the producers looked into rellocating to the Embassy 1,2 and 3 site (once the Demille and Mayfair), logistically a perfect venue for that show, it was found to be too broken down for the move. On the subject of the Capitol, which had been later converted to the Cinerama format (a still, gorgeous auditorium remained behind the sreen a drapes), it would have been better had1633 was built over and around it. It’s 5000 seat capacity could have been reduced to make THAT a Broadway musical showcase, rather than the barn (THE GERSHWIN)that stands on that site!
The Criterion was better known for it’s 50’s and 60’s attractions rather than it’s interior beauty.Like the DeMille (previously the Mayfair, since devided and now left to rot)it was basically 3 walls and a screen. Where was everybody when they demolished the Roxy, the Rivoli, the Paramount,the Strand, (the backstage of which became a porno house in the 70’s!)and the State?!