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Great site, by the way. One thing that might help with the dilemma Chuck refers to is that the theatre that was built to replace the original World Theatre was actually called the New World Theatre, so more accurate information might be found if you search under N instead of W. I think, but am not sure, that the New World was not on the same site as the World. As I recall the New World and the office building which it was in the basement of, were built on the site of a Penn Fruit supermarket.
The World Theatre at some point in the 60s was managed by David Grossman, who later became well known and beloved as the director of Temple University Cinematheque and later still of the Film Forum. He organized art exibits in the lobby of the World. My late father Robert Lenton had some paintings in a group show along with the late photographer Sam Moskowitz. Some subjects in Moskowitz’s photos sued the theatre and everyone associated with the exhibit, including my Dad. I don’t know what year that was, but it was most likely before 1964.