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I lived in the neighborhood and remember they had a “Fun Show” for kids on a Tuesday or Wednesday morning in the summer from around 1964 to 1967. They would play a kids movie and cartoons. They also gave away prizes with called out numbers on a pamphlet you were handed as you went in. In an ironic twist, one neighborhood friend, “Bob”, pushed in ahead of another friend, “Ted”, and bewailed that Ted won the big prize, a portable B&W TV!
Balcony was usually closed unless they had a lot of people. They would advertise on the marquee that they had air conditioning to keep cool. Also tried to fight cable TV becoming more widespread with saying “Fight pay TV.”
Double features with an intervening cartoon were the norm in the early to mid 60’s. I also recall prices at 50 cents for adults and 25 cents for children, but this quickly changed to 95 cents or 1.25 for adults and 50 or 75 cents for children.