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My father, Bernard Appell, owned and operated the Madison Theatre from some time before I was born in 1937 until the late 1940’s when he was unable to renew his lease. I remember the house as always being packed. Sets of dishes were given away on weekends when serials were shown and contests were held. More and more Spanish Language films were shown during weekdays in the later years.He then operated the Hispanic on 115 St. & Fifth (now a church) and the Triboro on 125th (I think near the Apollo) later called the Victoria.
Dad brought live entertainment in from Cuba.