Comments from SteveSumner

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SteveSumner
SteveSumner commented about Commercials in theaters on Sep 16, 2006 at 1:21 pm

I am the owner of a 1924 theater that reopened July 2005. Grand Theater, East Greenville PA (www.TheGrandTheater.org)

As clearly stated above, audiences HATE the commercials (of course trade rags say customers LIKE them!).

We tend do things the way they were done back in the day, before TV. We have a curtain over the screen until showtime. Just like back in the day you never saw actors before the show, the same logic was applied to the screen as it showed the actors. Golden Rule – The audience should NEVER see a naked screen. Period.

The footerlights drop on the curtain and our logo hits the curtain. It then opens. I then show a policy trailer (Lets all go to the loby, God Bless Amercia, etc). Datestrip is shown. The one preview…for my next show. Curtain closes and reopens for the Feature.

No ads, one trailer, very happy customers.

My favorite is when kids come in before the show and literally ask “Where is the Screen?”

Our mentor is Richard Wolfe at the Roxy in Northampton – a true showman!

Ads will show on my screen OVER MY DEAD BODY!

Ed Buchinski,
President,
Grand Theater

SteveSumner
SteveSumner commented about Broad Theatre on Sep 15, 2006 at 8:18 pm

Theatre is closed. ‘40s marquee is gone along with all adornment on the front of the place. Some hideous paintmarks are on the side of the place. No idea of what is happening. The place was in a slow and painful decline the past 20 or so years.