The Electrocord sound system, installed in May 1929 was removed and replaced with Western Electric by August 1930. It lasted barely 15 months; it must have been bad. The new WE system branding was used in the cinema’s advertisements in the local papers and the management had even rebranded the cinema as the Regal. It reverted to Pentridge later.
This advert confirm the above and shows that The Alhambra had been taken over by the same company and kitted out with WE (it had been on silent until August 1930).
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