Both “major” features at top of ad had already proved box office flops in their NYC debuts, “Blue Bird” as a road show at the Hollywood Theatre, and “Abe Lincoln” at Radio City Music Hall. “Blue Bird” had also done a move-over to the Roxy, but with no improvement in business.
Both “major” features at top of ad had already proved box office flops in their NYC debuts, “Blue Bird” as a road show at the Hollywood Theatre, and “Abe Lincoln” at Radio City Music Hall. “Blue Bird” had also done a move-over to the Roxy, but with no improvement in business.