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Tally's Electric TheatreLos Angeles, CA311 South Spring Street , Los Angeles, CA 90013 United States
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"Tally discovered, it was not going to be easy to assemble an audience for moving pictures. Projectors were difficult to run and impossible to repair; the electrical current or batteries they ran on seldom worked properly; and the films were expensive, of poor quality, and few. But most important, customers balked at entering darkened rooms to see a few minutes of moving pictures.
Unable to lure customers into his "theater," Tally did the next best thing. He punched holes in the partition separating the larger storefront from the Vitascope room and invited customers to "peer in at the screen while standing in the comfortable security of the well lighted phonograph parlor. Three peep holes were at chair level for seated spectators, and four somewhat higher for standees —standing room only after three admissions, total capacity seven. Regular admission was five cents, but the price per peep hole was fifteen cents".