Million Dollar Theatre
307 South Broadway,
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Sid Grauman’s first major theatre was named Grauman’s Theatre when it opened on February 1, 1918 with William S. Hart in “The Silent Man”. Following the hype over its price tag, it soon became known as Grauman’s Million Dollar Theatre, although it was not officially named this until 1922. The auditorium was built behind the twelve story Edison office building, the exterior is a magnificent example, of a variation of Spanish Rococo style, known as Churrigueresque. Deeply molded features decorate the theatre entrance and higher up on the facade are heroic figures of the arts, with symbols of western Americana, such as bison head, eagles and longhorn steer skulls, all the work of sculptor Joseph Mora.
The 2,345-seat auditorium, which is 106 feet long and 103 feet wide, is decorated in a similar style to the exterior and has a curved proscenium arch 40 feet wide and 40 feet high. The ceiling has a coffered dome and there are numerous statues and niches. The organ grilles on the side walls are in the style of Spanish Colonial altar screens. Architect William Lee Woollett is credited with the design of the interior. The proscenium, with its flanking columns, and the coffered ceiling, foreshadowed the later design by Woollett for Grauman’s Metropolitan Theatre (later Paramount) which was his most fantastical achievement in movie palace design. The eclectic, fantasy design of the Million Dollar Theatre in 1918 contrasted with the more conventional, neoclassic look of most movie palaces at that time. By the end of the 1920’s, exotic themes and atmospherics were the rage in movie palace design, and many early movie palaces looked dated, but the Million Dollar Theatre still looked fresh (and almost a century later, still wows.
Although designed specifically as a movie palace, full stage facilities were installed. Within two months of opening, Sid Grauman began to stage spectacular prologues prior to the film show on the 35 feet deep stage, which was 103 feet wide. Seating was provided for 1,400 in the orchestra and 945 in the balcony. An unusual feature was the positioning of the projection booth at the front of the balcony, rather than the usual position at the rear of the balcony. This gave a shorter throw to the screen which resulted in a brighter picture. Initially a small 2 manual, 7 rank Wurlitzer organ was installed and it was opened by Jesse Crawford. This organ proved to be inadequate, and it was replaced on 23rd December 1918 by a larger 2 manual 16 rank Wurlitzer organ. The original organ was transfered to the Rialto Theatre on South Broadway, which Grauman also operated.
Among the famous names who attended the opening night were: Jesse L. Lasky, Thomas Ince, Mack Sennett, Hal Roach, Cecil B. DeMille, D.W. Griffith, Mary Pickford, Douglas Fairbanks, Charlie Chaplin and Roscoe ‘Fatty’ Arbuckle.
Grauman sold his interests in his downtown Los Angeles theatres (the Million Dollar, Rialto and Metropolitan-later Paramount) to Paramount-Publix in 1924, in order to focus on Hollywood, notably running the Egyptian Theatre and planning the Chinese Theatre. In 1929, Paramount transferred the huge chandelier that had been hanging in the short-lived Broadway lobby entrance of Grauman’s Metropolitan Theatre (later Paramount), and hung it in the domed ceiling of the auditorium of the Million Dollar Theatre. The theatre was leased out to Fox West Coast Theatres briefly, but by 1930 the Great Depression was hurting theatres and they closed it down. Late in 1930 it was taken over by an independent operator named Lazarus. By 1941 it was being operated by Popkin & Ringer Bros. who operated nine other theatres in downtown and had their headquarters at the Million Dollar Theatre.
In 1945, the theatre was taken over by Metropolitan Theatres, who breathed a new lease of life into the building by presenting live shows starring Billy Holiday, Cab Calloway and Lional Hampton and His Orchestra. Frank Fouce took over the management of the theatre and from August 30, 1950, the Million Dollar became a film and stage venue exlusively for Spanish speaking audiences. It was the first downtown Los Angeles theatre to have this policy and stars such as Maria Felix and Delores Del Rio appeared on stage. During the early 1960’s, the foyer area was ‘modernised’ with a drop ceiling suspended, and the walls were covered, all of which hides the original plaster decoration. From 1975 it was showing new general release films, dubbed into Spanish and live Mexican vaudeville shows one week in every month. Metropolitan Theatres closed the Million Dollar Theatre on March 1, 1993.
The Million Dollar Theatre was immediately taken over by a church and damage was done by painting over chandeliers and original wall murals with white paint. The name ‘Million Dollar’ was removed from the marquee at this time. In 1998, the church moved out and along Broadway to the former (Loews) State Theatre, and the Million Dollar Theatre was shuttered.
In October 2005, the Million Dollar Theatre was leased by former nightclub owner Robert Voskanian and work soon began on a restoration of the theatre. As of the end of February 2008, one million plus dollars had been spent to refurbish the Million Dollar Theatre. New marble flooring was installed, the proscenium’s stone archway was refurbished, and the theatre was redecorated with a new red and gold paint scheme.
The Million Dollar Theatre reopened on February 28, 2008 with a performance by Mexican singer and Latin Grammy Award winner Pepe Aguilar. Since then, currently with 2,008 seats, it has hosted classic film screenings, movie premieres, stage performances and concerts. Sadly, this venture, though popular, failed to meet a profit, and the operator ended his lease in June 2012.
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