Beach Theatre
1318 Atlantic Avenue,
Atlantic City,
NJ
08401
1318 Atlantic Avenue,
Atlantic City,
NJ
08401
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A pre-World War I theater that was the last cinema to operate in Atlantic City (until the recent opening of an IMAX venue), staying open as an adult house until it was damaged by fire around 1990.
Contributed by
RickB
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Recent comments (view all 36 comments)
From the photos posted by ken mc and LM the Beach/Shore building don’t look like a 1920’s era building.
Joe the Cinema was listed at 1831 Atlantic with seating at a little over 1,000. If the Cinema later became the Shore Theatre then that would give us the address for the Shore listed on CT with no address.
Chuck, you must be right about the address. The Beach must be the theater that was at 1318 Atlantic. But I still think the Beach was once the City Square, one reason being an entry in the 1920 edition of Boyd’s Atlantic City Directory, which lists: “O'Keefe Edw J genl mgr Criterion Theatre Cort Theatre City Square Theatre h 1318 Atlantic.”
A January 6, 1951, Boxoffice item I found said that the Cinema was a former burlesque house taken over by Waxmann in 1940. It was still called the Cinema in 1951, and got the name Shore the next year.
The same item repeated the claim that the then-Shore (this house) had been the City Square, and added that it was once operated by Eddie O'Keefe, and was taken over on a lease by Waxmann in 1945. But the Cinema, at 1831 Atlantic, has to be the last theater to have had the name Shore, so the address currently given on the Shore page is wrong and actually belongs here on the Beach page.
Comparing the 1981 photo of the Beach linked above by Lost Memory with the 1968 Shore photo he linked on the Shore page, they are both seen with their post-1950s names on the marquees. That would indicate that this house, which still had the name Beach in 1981, is the 1911 Embassy which became the City Square in the 1920s and the Shore in 1947 and finally the Beach in 1952. The front must date from the 1947 renovation by Waxmann, which would explain why it doesn’t look like a building from the 1920s (or 1911.)
I hope this can finally unravel the confusion that has prevailed on the various Atlantic City theater pages.
Joe I follow it better now and I agree with you on the City Square. This was one of those theatres that went through a multiple identity over the years.
New building at 1318 or the same building as in the 1980s photos? What do you think? Take a look at the same brick building to the left in both photos.
http://tinyurl.com/y8qwxs2
The building in Google street view does look like the Beach building in the 1981 photo, with some of the windows sealed up. The Bing Maps bird’s eye view shows that there’s auditorium behind it, too, and it looks quite old. The Beach has not been demolished— or at least hadn’t been at the time the Google and Bing images were made.
My guess would be that is the same building. The dimensions are too similar, besides no one wants to build anything new on Atlantic Avenue at this point.
Here is another photo:
http://tinyurl.com/ybn8n63
Looking a the bird’s eye view from Bing that’s definitely a theatre building there. The status of this one should be changed to “Closed.”
As Roger Katz noted, the building still exists. I used to work a few doors down the street and frequented the stores there… the check cashing place is not connected to the theater… but the bodega and the tiny pizzeria are. Since 2nd floor space in AC is worthless, to my knowledge, only the first floor is utilized. The bodega is run by some Asians, but I can’t remember their names… and if you enter the store, you can see how the floor slopes like the original theater entrance. Also, in the back of the store is a normally closed passageway that when opened, you can see into the theater itself, with its floor sloped down towards the screen.