Strand Theatre

900 Boardwalk,
Ocean City, NJ 08226

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Auditorium before multiplex

Viewing: Photo | Street View

Although not much to look at today, the Strand Theatre on the Ocean City, NJ boardwalk at 9th Street, was once a classic Art Deco theatre with one screen, twin balconies, a silk curtain with King Neptune pictured on it, and backlit movie star portraits built into the lobby walls.

It has since been converted into a five-plex without the original lobby (now a store). Opening on 11th August 1938, the Strand Theatre was built by William Shriver and was the flagship theatre of the Shriver Theatre chain in New Jersey. By 1941 it was operated by the Strand Theater Co.

The Strand Theatre was closed by Frank Theatres in 2013. In the summer of 2016 plans were proposed to convert the building into a pizza restaurant.

Contributed by Jim Laymon

Recent comments (view all 87 comments)

Mikeoaklandpark on April 11, 2013 at 3:04 pm

Is this theater open? Not on Frank theaters web page.

jlaymon on April 11, 2013 at 4:15 pm

The last I heard the Frank Company had sold it (and the Moorlyn) to an investment group who then sold the Moorlyn to the Ocean City Tabernacle. I don’t know the plan for the STRAND but I would like to find out.

Mikeoaklandpark on May 23, 2013 at 10:14 am

Wow this is great news that at least 2 theaters are opening.

JeffreyPepper on January 2, 2015 at 8:25 pm

Saw Jaws at this theater during July of 1975 while on vacation. Certainly the best movie to see while at the beach and the perfect film for a Boardwalk theater. There was a definite undercurrent of anxiety on the beach—I remember the lifeguards whistling people out of the water at least a couple of times.

Mikeoaklandpark on January 3, 2015 at 11:00 am

Did they ever fix the 3 auditoriums that had damage from Sandy?

ribturtle on April 11, 2016 at 8:09 pm

Ah, what memories this photo brings back. I was one of the movie projectionists at the Strand during the Summer of Jaws (1975). Then, the next summer, I was not only one of the projectionists, but the janitor. Did I really sweep under each of those 1450 seats every night? Yes, I did! Those days were as much hard-working as they were thrilling, so much so that they merited an entire chapter in my latest novel. I was very privileged to have worked in such a glorious temple of cinema.

RickB on July 1, 2016 at 7:50 am

The Strand will be serving pizza next year…but not movies. Longtime Boardwalk pizzeria Manco & Manco is moving in. Announced in a Facebook post here.

JodarMovieFan on July 1, 2016 at 10:08 am

Nice. Why not show movies on that H-U-G-E screen and serve hot pizza and other food?

jlaymon on July 1, 2016 at 4:22 pm

Ribturtle, I must have just missed you. I was a projectionist at the Moorlyn in ‘77 and then at the Strand from '78 to '88. Our biggest summer must have been “ET” in 1982. We actually used the balcony a few times.

DavidZornig on January 29, 2017 at 4:13 pm

1941 photo added via Paul Walton.

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