New Harkins to go digital

posted by Michael Zoldessy on August 25, 2006 at 4:30 am

PHOENIX, AZ — Harkins is building a new state-of-the-art multiplex at the center of the Shops of Norterra complex that aims to be all-digital.

Moviegoers will be able to watch movies from new high-back rocker seats when Harkins opens a new 14-screen movie theater at the upcoming “Shops at Norterra.”

The theater scheduled to open in spring 2007 will be just off Interstate 17 at Happy Valley Road and Norterra Parkway.

For more, read the full story at newszap.

Comments (8)

KenLayton on August 25, 2006 at 5:08 am

All big screen television. Bring in the beer, pizza, and chips. Let’s watch the football game.

Ron Newman
Ron Newman on August 25, 2006 at 9:37 am

All-digital, as in no film projectors? Is there enough digital product to fill 14 screens? Seems like they’re seriously limiting what ‘films’ they will be able to show.

Michael Furlinger
Michael Furlinger on August 26, 2006 at 3:06 am

Ken have you ever seen a digital movie …… is beautiful….

KenLayton on August 26, 2006 at 7:24 am

Yes I have seen one because I installed one of these stupid video projectors in a theater. It sucked bigtime and it looked so phony.

I would never ever pay to see this video crap in a theater. I pay to see a film not a video.

Michael Furlinger
Michael Furlinger on August 26, 2006 at 1:14 pm

You pay to see a movie……..Saw digital at the Ziegfeld in NY sorry to say better than any 35m film………..

Michael Furlinger
Michael Furlinger on August 26, 2006 at 1:49 pm

call what you like…………i like

PeterApruzzese on August 27, 2006 at 4:20 pm

They will, of course, have to have 35mm projectors also since it will be years before the studios release all films as digital-only releases.

As for digital’s quality, I’ve seen the Ziegfeld’s setup running at its optimum (as well as numerous other installations in the NY metro area). The Zieg’s looked very good – better than I expected – but not as good as a film presentation there. There’s still a ways to go before digital projection has the color space and black level needed. They’ll get there eventually, but it’s a ways off.

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