Small theater chain owners find niches

posted by Michael Zoldessy on August 30, 2006 at 5:20 am

DURHAM, NC — The Phoenix Theatres chain is succeeding by avoiding competition and offering audiences new amenities. By putting extra thought into the markets they open theaters in and their specific clientele, the chain is becoming extremely popular in its respective areas.

“There is no theater in the north of Durham. You don’t get another theater [heading north] until you get to Roxboro,” said Zacheretti, flashing a smile as he contemplates the competitive landscape. Phoenix Theatres operates 84 screens from Kansas to Florida.

In an industry where the giant chains keep consolidating, small operators such as Phoenix and even smaller independents still find ways to entice moviegoers and make a buck.

For more, read the full story in the News & Observer.

(Thanks to Phoenix Theatres for allowing us to use a photo of their Legends 14 in Kansas City, KS)

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Comments (2)

Ron Newman
Ron Newman on August 30, 2006 at 6:44 am

Another very successful example of a local chain filling a niche is the Drexel Theatre Group in Columbus, Ohio.

Paul Fortini
Paul Fortini on August 30, 2006 at 11:43 am

Don’t forget Classic Cinemas in the Chicagoland Area. I was going to add Village Theatres too, but someone from Classic, Drexel, or Phoenix really needs to call them up and tell them how to be successful.

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