Text message advertisiments being tested

posted by Michael Zoldessy on May 8, 2007 at 7:30 am

Mining theaters for more ways to get inside patrons' heads, ad campaigns are being introduced which involve text messaging with audience members.

The Guard, which has deployed recruitment ads to theaters before, fielded a new weapon: text-messaging moviegoers before the previews.

A slide in about 1,100 theaters in December invited patrons to use their cell phones to text in their age and let the Guard tell them about its required fitness level.

Those who opted in were messaged back sit-up, push-up and running requirements. They also got follow-up messages that touted enlistment benefits, such as tuition assistance.

For more, go to Indy Star.