WB’s preshow must go on
Warner Bros. has made a deal with National CineMedia’s FirstLook program.
Warner Bros. and in-theater network provider National CineMedia have partnered to offer prefeature entertainment content and advertising in U.S. movie theaters.
Warner Bros. said Monday that it will provide original, exclusive content for NCM’s FirstLook prefeature program, offering behind-the-scenes looks at upcoming Warner Bros. films, including “Fool’s Gold” and “Speed Racer.”
Read more in the Hollywood Reporter.