Sneak preview reissue question

posted by optimist008 on March 25, 2008 at 9:50 am

While looking at library microfilm newspaper ads from the early 1970’s, I stumbled on a real, real unusual one. When “Brewster McCloud” was playing wide in early 1971, they announced a sneak preview of next week’s feature which just happened to be a combo of “Thunderball” and “You Only Live Twice” with “Thunderball” likely run by itself as the sneak preview. General Cinema’s Gannett ad for Central Plaza in Yonkers, NY stated “Sneak preview of a James Bond film friday night.” Hard to believe it, but true…

This is the first instance I have ever seen of a reissued film being run as a sneak preview on the weekend before it’s opening the following week. And boy, what a great double bill too !!!
Was this at all common back then???

Thanks Much.

Theaters in this post

• Central Plaza Cinema