Theatre chain adds social networking to website

posted by Michael Zoldessy on September 8, 2008 at 7:40 am

VANCOUVER, CANADA — Attempting to get people talking more about their theaters as well as movies, Cineplex is utilizing social networking features on their website.

Canada’s largest movie theatre chain has launched a new social networking website, a move that will not only make the existing site more interactive, but give the company more control over marketing and lessen its reliance on mainstream media.

Cineplex Entertainment calls mycineplex.com an “online social networking movie and entertainment community.” Formerly, consumers could call up cineplex.com, punch in their location and find out which movies were playing in which theatres in their area, plus the show times for each movie.

They can still do that with mycineplex.com, but now users can also review the films, write entertainment-related comments and upload home videos and photos in the style of YouTube, Facebook and MySpace.

Read more at the Vancouver Sun.