Rave buying 35 theaters from National Amusements

I figured it was going to be Rave or Kerastoes, they’re the only chains that are hungry to expand, Regal also has too much debt, AMC is under new management and the focus for them seems to be improving (by not allowing outside snacks into) their existing complexes (some of those Loews sites need major improvement, they knew how to run them into the ground – strange since Onex kept the Canadian sites and they’re in good shape).

Both Bridge sites are/were joint ventures, and seeing how the LA bridge is an out of market theater for them already, I wonder why it’s been reported they aren’t keeping it. I’ve never been but I have been to the Philly Bridge and dug it, I wonder if that’s also in the sale. I calculated it once and suspect the theaters in MA, CT, RI, NY, NJ and one additional site – will stay under National (I’m hoping Edgewater does anyway, Rave has awful popcorn!). Now the one additional site could be the complex in Yonkers they have under development, Brockton, MA (which may be off now), or either Bridge locations (Philly maybe since it’s close enough to be in the same region as Showcase at the Ritz Center).

As for Rave, they operate the Beverly Center location, on the DL since it doesn’t fit the Rave model (new construction, stadium seating, digital projection, ect). I wonder if they’re also buying one of Redstone’s brands, or will use the Rave name as a parent company and call these complexes something else.

Here’s something rather telling about what Rave is buying and what’s staying with National: the Star Pass program has been cancilled at all but 4 theaters, two in New York that always had it (Island 16 and City Center) and two in New Jersey (Town Center Plaza and Edgewater). This means Ohio is all going to Rave, as are Hazlet (as reported on the site), and Showcase at Ritz Center, which should be interesting for people already angry that theater isn’t really much of an art house anymore.

Very glad National is keeping Edgewater which seems to do solid business, has great and diverse food offerings, lots of leg room, big screens, and a good crowd (never any problems here, and there are lots of people that come). It should be interesting to see what happens when Rave takes over, I’ve been to their PA location in Center Valley, in a great upscale shopping “life style center” – the theaters were nice, comfortable, clean – my only complaint is the lack of a full food court like National and the popcorn was pretty bad (it tasted very much like Regal Cinemas popcorn, which is downright awful).

Wow, I’m shocked to see CT and Springfield, MA go, I thought for sure they would have stayed National. Especially Springfield which has a long legacy with the company (the 15 screens contain the original remains of what was a “Movie Theater Campus” along Route 5).

A lot of excellent theaters in the pick-up, including Showcase West Springfield, Buckland Hills, and The Bridge locations. All Rave has to do is not screw them up – it’s sad to see the finest of the big chains fall, if anything Rave’s operations team should learn from National, and keep the diverse concessions including the amazing popcorn.

Many thanks for that list, ilovefilm.

Any idea who is taking their lease option for the Yonkers, NY Ridge Hill site that they withdrew from??? Same scenario applies to the Bronx, Ny Kingsbridge Armory retail project which was voted down today, but will later be reserrected at some point.

FYI: The Hawthorne, NY location may eventually close along with Cross County, yonkers, because the landlord is pushing them out after converting the center into an upscale retail destination.

Thanks again for that list!!!

Tell me about it, I have chain loyalty here too. I’m really going to miss them. Buckland Hills was by far their best in the greater Hartford area. Like you Lord, I live close to Plainville and Simsbury, (closer to Simsbury) and I do the same as you, DRIVE THE EXTRA DISTANCE TO BUCKLAND. I used to work at Plainville and when my free movies were up, I’d go to Buckland with another co-worker cause It didn’t feel like work when we went to a movie. I guess I’ll do the same as you, get the NA experience when I go to Patriot games, I’ll stay for a movie while I sober up.

Rave photos
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Rave philosophy
http://www.ravemotionpictures.com/aboutus.aspx

I hope they don’t get rid of Red Sox HD Gamenight. Those are always fun events.

The word is they will probable keep red soxs game as well as adding football as well as opera they seem to very interested in alt content

What I’ve noticed is that National Amusements is keeping 2 theatres in New Jersey, the Edgewater Multiplex Cinemas, and the Town Center Multiplex Cinemas.

The press release is out today on Rave’s website, essentially they’ve formed a new entity: Rave Cinemas, LLC, and it appears the National Amusements sites will be “Rave Cinemas”. Rave Cinemas LLC is acquiring the much of the assets of Rave Reviews Cinemas, which was the legal name I assume for Rave Motion Pictures. They will be managing other sites not picked up from Rave Reviews, like they do with the Rave Digital Media partnership and Beverly Center. It also appears they are only buying “selected” real estate from National which I’m not sure if this means Redstone will continue to be a landlord at some sites or they consider the sites National does own (mall locations such as Enfield, CT).

Interesting connection: Charles Moss is involved with the transaction and is going to chairman of Rave Cinemas. I wonder if that means anything for Bow Tie Cinemas, the chain he runs with his son? It also speculates Rave LLC will be the fifth largest exhibitor in America, after this acquisition will more than double their size. Here’s the press release: View link

As for “screwing up” National Amusements, I’m glad Edgewater is remaining a National Amusements site (although a little surprised they’re keeping Town Center, a location that originally opened as a Regal Cinemas but was unloaded when they went bankrupt). All Rave has to do is keep running the theaters well, change nothing, not even the popcorn, even learn and implement what National does right, including high quality, diverse concession offerings. It’s ironic, AMC who used to let you bring in your own food stopped allowing it, right after they closed many of the premium snack bars that General Cinema and Loews used to run in their theaters. My guess is National saw what was working with Famous Players in Canada and jumped on it. It looks like the only brand acquired by Rave might have been The Bridge – they are all on rave’s site now.

As an ex-Rave employee… Rave sucks. I used to work for National Amusements before Rave bought us out. We thought it was going to be fun, Rave seemed like a really cool company.. but nope! Took away our managers retirement and benefits, then fired them.. Hired other people to replace them at minimum wage. They constantly treat their employees like crap and remind us that they can fire us at any time.
There’s no benefits, no overtime, no holiday pay, even if you work over 40 hours week. And if you quit your job, they write it down in your file that they fired you so you can’t use them as a reference.
Oh, and because of Rave, we failed our health inspection for the first time since our movie theater opened. Everyone should boycott rave. They seem nice on the uotside, but they don’t care about their eomplyees, or their customers.