Plaza Twin movie theater in trouble

posted by Michael Zoldessy on March 19, 2009 at 7:40 am

BLACKFOOT, ID — After some hard times following an extensive renovation, the end may be near for the Plaza Twin.

Bingham County’s last first-run movie theater could close their doors if business continues to be slow.

A new owner of the Plaza Twin Movie Theater, took over a year ago. He has completely renovated the inside, but a warning from a major movie supplier has him worried about his business' future.

Read the full story at KPVI.

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Comments (4)

William on March 19, 2009 at 8:07 am

His problem is not a new one. Many times a smaller theatre’s ticket sales are not up to par on the break or opening date of a first run release, so the studio warns them about it. If the theatre can’t bring up the weekly gross totals the studio will drop the theatre from first run print availablity. So they will have to wait till 2nd run date for the print. The studio’s want to make the most of any release on the release date. So if another theatre nearby can deliver a higher gross than his they will offer the print to the higher grossing theatre first. There is only so many prints available of the opening even with films breaking on 3000+ screens, they will service the higher grossing houses.

Al Alvarez
Al Alvarez on March 19, 2009 at 7:30 pm

They will need to invest in digital projection so print cost won’t be an issue.

Lkoger on March 20, 2009 at 7:06 am

What little I know about the business end of motion picture exhibition you could carve on a stone, put it in your eye, and you wouldn’t feel a thing. But I enjoy movies in a well-run theater with good projection, big screen and great sound. It appears this gentleman is trying very hard to meet his customers expectations. But Disney and other studios, as big as they are, can’t help this guy stay in business?? It says his is the only first-run theater in the entire county! I realize it all boils down to business decisions but it still seems very unfair to the small business owner. No wonder this country is in trouble. We sound more like a banana republic everyday.

TLSLOEWS on April 27, 2010 at 3:14 pm

Thats no joke Ikoger! I agree!!

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