Sony and RealD to provide 3D digital cinema system

posted by MovieTix86 on March 2, 2009 at 10:50 am

Sony Electronics and RealD have announced that they will be working together to provide 3D digital cinema systems for exhibitors. The system is designed for Sony’s 4K digital cinema projectors.

[quote]Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens adapter for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide.[/quote]

Read more at Yahoo! Finance.

Comments (12)

Giles on March 2, 2009 at 11:10 am

this was to defray the need to purchase Texas Instruments 3D DLP units at the theatres that featured all Sony units (i.e, Muvico Rosemont)

CinemarkFan on March 2, 2009 at 1:09 pm

Note to Sony: Call me when ya’ll can install it on screens up to 80ft in width. That’s when this realD will really look good.

Giles on March 2, 2009 at 2:28 pm

and that’s the one aspect where 4K is supposed to excel at, non-pixelation on very large screens – they should be at this point be making systems that can be implemented onto screens between 55 – 80 feet. If a digital system can ever be utilized or installed on DC’s Uptown’s 75ft screen, a 4K Sony system would be the most ideal.

Giles on March 2, 2009 at 2:29 pm

oops the Uptown screen is 70ft for scope films, not 75 (maybe for 2.55 AR films)

Simon Overton
Simon Overton on March 2, 2009 at 9:03 pm

Don’t you think it would be a generous gesture of Sony to DONATE this awesome system to the small private/independent cinemas and let the giants pay for their own… hmmmmmm?

KramSacul on March 3, 2009 at 12:19 am

Still need more light on the screen.

Michael Furlinger
Michael Furlinger on March 3, 2009 at 12:17 pm

I love the sony 4k system……..looks great

moviebuff82 on March 3, 2009 at 6:15 pm

It was used on Quantum of Solace, which I’ll buy on bluray just to watch the movie the way it was shot.

Giles on March 4, 2009 at 10:28 am

‘some’ shots were shot with 4K cameras for QUANTUM, I know of only movie that was shot completely in 4K and that was LeVar Burton’s REACH FOR ME.

Giles on March 26, 2009 at 3:25 pm

“Breaking news…apparently AMC is going to add RealD in some of its theaters….
View link
posted by Justin Fencsak on Mar 26, 2009 at 10:28am”

so which is it AMC?: their objectives seem to change with the wind, national rollout of DLP digital projection (hmm that stalled)… AMC installing IMAX-Digital to more theatres, uh…strike two… AMC and RealD, it comes full circle… well which? Get your priorities sorted AMC, what a cluster[expletive].

MovieTix86 on March 29, 2009 at 3:51 pm

AMC theaters with Sony 4K projectors now have RealD 3D installed. At least two screens per theater were retrofitted.

moviebuff82 on May 11, 2009 at 6:58 pm

So far, no word on when my local theater will have RealD equipped. I would love to see the new Up movie in 3D!!!

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