Imax fans try out enhanced theater experiences at North American theaters

posted by moviebuff82 on June 12, 2009 at 10:45 am

To compete with Imax, some cinema chains are rolling out their own large-format options.

The steady stream of Hollywood films flowing through Imax theaters, combined with the development of a digital projection system, have resulted in a dramatic expansion of Imax’s commercial theater network in the last year. With many of the best locations off-limits due to exclusivity agreements between Imax and customers, some cinema chains have come up with their own large-format-style auditoriums.

Read more in the Wall Street Journal(reg rqr’d).

Comments (6)

MovieTix86 on June 12, 2009 at 3:03 pm

Cinemark XD (Extreme Digital Cinema, formerly XD3):
Cinemark Press Release

Jon Lidolt
Jon Lidolt on June 12, 2009 at 5:04 pm

We already have an extreme digital experience here in Toronto at one of the downtown AMC auditoriums. It too has a huge floor to ceiling screen, super-duper sound and very high resolution digital projection that bests the new Imax digital format. AMC calls their experiment: ETX (Enhanced Theater Experience). Looks to me like the Imax corporation goofed big-time. Couldn’t they figure out that any cinema chain with some smarts could easily duplicate, or top their mini-Imax digital installations? It’ll be interesting to see how this all plays out.

Michael Furlinger
Michael Furlinger on June 12, 2009 at 10:49 pm


MPol on June 13, 2009 at 4:54 am

Without knowing the facts, it sounds like a disaster in the making. Just saying…..

KingBiscuits on June 14, 2009 at 12:42 am

The Wehrenberg chain installed the Mega Screen at some of their theatres. One of these claims to be the biggest screen in the Midwest.

MovieTix86 on June 14, 2009 at 11:44 pm

Here is a more complete article from the same site (registration not required): View link

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