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Small growth for theater advertising
posted by
HowardBHaas
on
June 18, 2009 at 3:47 pm
Despite the economy, there was still growth in cinema advertising.
Revenue from advertising in U.S. movie theaters grew just 5.8% last year, marking the slowest gain in the seven years that such statistics have been kept.
Still, the Cinema Advertising Council, which is expected to release its 2008 report Monday, can boast of an ad industry still showing growth while most others are not.
Read the full story in the Hollywood Reporter.
Comments (4)
The day we put up an ad is the day we close our doors..Never happen.
Myself, I hate the ads, the preshow, in US movie theaters.
Mr. Kent, ads aren’t the only reason, but rather than “angry mobs” or threats, there is reduced attendence by adults.
Ads seem to be everywhere—they can’t be avoided.
However, ads and previews can and probably do have at least one benefit: they enable moviegoers who straggle in afew minutes late to get settled and seated so they won’t end up missing any of the scheduled feature movie screening.
Reduced attention by adults is also a factor.
I agree. At the AMC in Rockaway, two HDTVs separated by the AMC logo show the same ads that the theaters show before showtime. Don’t forget that the movie starts “10-15 minutes following the showtime”, which includes mostly trailers, not the 20-minute preshow. At the Clearviews, they sometimes show a preshow as well as slides before the main film. Regal also does this too.