Promotion causes spike in Tuesday moviegoing

posted by Michael Zoldessy on August 5, 2009 at 7:40 am

Some theaters in New Jersey are cashing in on a partnership with a local cable company that’s suddenly selling out screenings, on Tuesdays.

As a way to get people to switch to its Triple Play option of phone, cable and internet services —or keep customers from defecting to rival FiOS — Cablevision began offering a rewards card that included two free movie tickets a week. The tickets were only good at Clearview Cinemas, a Cablevision subsidiary, and valid only on Tuesdays.

Clearview officials won’t say how much attendance has increased, but on recent Tuesday nights in towns like Madison, Parsippany and Red Bank, the lines of moviegoers spilled onto the sidewalk. Popular films at theaters in some towns routinely sell out — almost unheard of before.

Read the full story in the Star-Ledger.

Comments (3)

MPol on August 5, 2009 at 10:17 am

Sounds like an interesting program. Way to go!!

moviebuff82 on August 5, 2009 at 11:43 am

Some of my friends use this program, but I don’t since I only get IO cable, Verizon phone, and Verizon DSL. In Hackettstown, where the Mansfield theater is, there is Comcast…the nearest town that has Cablevision is Allamuchy, and in Chester, there is Patriot Media, so the nearest town would be Randolph, where Cablevision’s Morris service is located.

markp on August 12, 2009 at 6:29 am

I am very surprised that Clearview has the theatres Justin speaks of still in their fold. 5 years ago when they got rid of all us union projectionists, they said they only wanted theatres in a cablevision area, meaning it had to be IN a cablevision supplied area, not comcast or patriot or any other company. I guess over the past 5 years they changed their way of thinking, because in 2004, I remember they got rid of Edison and Woodbridge because Comcast was the cable supplier.

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