Regal introducing new premium RPX big screen installations

posted by CSWalczak on April 12, 2010 at 7:48 am

KNOXVILLE, TN — Although it already has over forty IMAX installations, Regal Entertainment group, the nation’s largest theater operator, will be introducing its own proprietary giant screen digital format to be called the Regal Premium Experience or RPX. The first will be open May 15 at the Regal E-Walk Stadium Cinemas 13 in NYC.

“Regal patrons have shown a strong preference for viewing films in premium environments,” stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. “Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal’s already successful IMAX® strategy will complement and extend the number of Regal theatres featuring premium movie-going experiences.”

Read the full press release in Market Watch.

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Comments (8)

terrywade on April 12, 2010 at 8:40 am

Now Reagal goes big screen. Does anyone know how big these Reagal Jumbo screens will be? It be nice if they came out of the former screen space and did a little wrap around curved screen with curtains that open and close. This won’t happen as it cost to much. Regal just want’s to charge extra for a little extra screen space when they needed to have in the first place in their large shoe box cinemas. It’s so funny to see all the names these circuits are calling the little larger set ups. You have XD at the old Syufy Century now called CineMark or CineArts. Then you have the AMC people who have a new name for their big screen, I forgot already the name and now Reagal Theatres ex UA/Edwards now has RPX. Seems they all like to use X in the new title,how original. The public is so confussed like to see the word at some AMC Cinemas ‘An Imax 3D Experience’ Most are very disappointed after paying extra and find the Experience is not as big or grand as the original IMAX places that are still around in the big cities. What new name with a X will come out with the other movie theatre circuits that are hungry for more boxoffice money? Hey Regal ex UA how about dusting off the D-150 curved screen system you ripped out of many of your theatres and put it in again! You can call it D-150X.

Mikeoaklandpark on April 12, 2010 at 9:40 am

It willprobibly be another way to rip us off for extra buck just like the 3-D

moviebuff82 on April 12, 2010 at 11:14 am

Clearview won’t do this kind of thing since they don’t make big-style theaters.

wimovies on April 12, 2010 at 12:25 pm

Marcus calls their big screens “ultrascreens”, and it is very popular, they charge an extra buck for movies shown on the Ultrascreen"

Chris Utley
Chris Utley on April 12, 2010 at 1:34 pm

It’s IMAX minus the fees for IMAX’s name & technology.

John Fink
John Fink on April 12, 2010 at 2:10 pm

Frankly I think this is a scam, I wasn’t impressed with the picture size at AMC Younge & Dundas and am not sure how you can get a larger picture by moving the screen closer. The throw would remain the same – would it not? For the picture I saw, an indie named Passenger Side, it really didn’t matter.

Michael Furlinger
Michael Furlinger on April 13, 2010 at 4:12 pm


moviebuff82 on April 28, 2010 at 11:41 am

Regal’s RPX…RiPoff to the eXtreme!!!

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